Freelance Graphic Designer & Art Director

Freelance graphic designer and art director since 2009, I am specialized in the design of brand identities and their declension on all supports, digital (web, mobile) or physical (printed, publishing).

Based in Saint-Étienne, France, I work every day with clients of various sizes and fields of activity from all walks of life (France and abroad), helping them to develop their brand and communication strategy.

Project management and its key steps:

  • Establishment of specifications / briefing
  • Research and study on the environment of the brand, product or company
  • Analysis of the market and competition, the culture of the brand / company
  • Search for creative concepts (sketches, mind-mapping …)
  • Design and production of models
  • Presentation of the models and discussions
  • Revisions based on feedback
  • Finalization of the project

To learn more about what I could bring to your project, ask for details about my work, organize a meeting for a collaboration, do not hesitate to contact me.

freelance graphic designer Laurent Holdrinet portrait
graphic design books