In order to assert their brand image and make their parking lots easier to identify among competitors’, LAZ Parking launch in 2013 the study and design of their new signage system.
This identification system must apply to all of their holdings:
- car parks within buildings,
- closed and surface outdoor parks,
- street parking,
- parking spaces within partner buildings: hotels, restaurants, cultural venues… including their own branding.
- Art direction
- Signage system design
RFP marketing material
Ad Campaign Design