In order to assert their brand image and make their parking lots easier to identify among all their competitors’, LAZ Parking launch in 2013 the design and study of their new signage system.
This identification system must apply to all of their holdings:
- car parks within buildings,
- closed and surface outdoor parks,
- street parking,
- parking spaces within partner buildings: hotels, restaurants, cultural venues… which have their own branding.
- Art direction
- Signage system design